Can you imagine a Delloitte, Mercator or Accenture coming up with this segmentation?
http://www.theregister.co.uk/2007/04/05/mobile_marketing_segments_pt1/
Mobile Meanderings
thoughts about wireless
About the author
Once illiterate, Brad Grau eventually mastered QWERTY and spellcheck although XML continues to elude him. He works in the wireless industry in a nondescript midwestern city. He is a keen observer of wireless progress and enjoys innovating daily and talking about himself in the third person.
